Stop Struggling with your Sales Growth
Build the sales plan, process and structure your business needs next.
Whether you are shaping an idea, making early sales, fixing a struggling sales function or preparing to grow, Get Your Sales Edge helps you find the right next step.
Get direct sales advice and practical support matched to where your business is today.
Your sales needs change as your business grows.
At the start, you need a clear offer, customer and way to win your first sales.
Once sales begin, you need consistency across leads, follow-up, conversion and pipeline.
As the business grows, you need reliable forecasts, clear ownership and a process that works without the founder carrying every deal.
The right answer depends on your stage. Get Your Sales Edge helps you see what matters now and build the structure needed for what comes next.
Unclear Market
You are not sure which buyer group to target first and how best to reach them.
Weak Message
People hear what you do, but they do not quickly see why it matters.
Leaking Sales Process
Leads come in, but don't close reliably. Follow-up, quoting, and closing are inconsistent.
Founder Bottleneck
The business still relies too much on you to create, manage, or close sales. Your involved in every deal.
WHO IS THIS FOR
Which sales challenge best matches your business?
You may be shaping an idea, trying to bring order to sales chaos, or ready to build a full sales engine. The key is knowing what to fix first.
Get Your Sales Edge is a good fit if you:
Are starting a business and need a clear sales foundation.
Run an established business where sales have become inconsistent or stalled.
Lead a sales team but cannot trust the forecast, pipeline or current explanations.
Are ready to build a complete sales system and reduce reliance on the founder.
The work can be a focused workshop, an independent review or hands-on support to build the full sales system.
Bring your sales challenge. We will look at what is happening now, what needs to change and the most useful place to begin.
The Power of Getting Help : Scale Faster, Close More, and Spend Less
28% faster
Revenue Growth
60-80%
Cost saving
79%
of leads fail without
follow-up.
30-50%
Increase in
qualified leads.
HOW GET YOUR SALES EDGE HELPS
Clear thinking. Better structure. Stronger sales.
The goal is not to force every business into the same program. It is to identify what is getting in the way and provide the right level of help for your stage.
See clearly. Get an independent view of your offer, pipeline, process, team or sales performance
Focus on the priority. Identify the issue that will make the biggest difference now
Build what is missing. Put the plan, process, skills, tools and ownership in place inside your business
WAYS TO WORK TOGETHER
Choose the support that matches the issue.
Sales Foundation Workshop
For early-stage founders who need market, offer, message, and first sales conversation clarity.
You get:
A clear target buyer or ICP
A simple offer statement.
A sharper sales message.
A first outreach plan.
A 30-day action plan.
Best for:
Founders who need to test the market before spending more money on ads, websites, tools, or sales hires.
Sales Foundation Workshop
Profit Levers
Workshop
For businesses with leads and sales activity, but inconsistent results.
You get:
A review of where sales are being lost.
A clear map of the biggest gaps.
A short list of fixes.
A practical next-step plan.
Best for:
Founders who suspect revenue is being lost through weak follow-up, poor CRM use, or stalled deals.
Profit Levers Workshop
Total Sales
Engine
For founder-led businesses ready to install a proper sales system.
You get:
Sales process.
CRM structure.
Pipeline rhythm.
Follow-up rules.
Weekly sales review.
Founder handover.
Sales leadership support.
Best for:
Businesses that want sales to run with more control and less founder involvement.
Build MY Sales Engine
Sales Truth
For CEOs and GMs who cannot trust the pipeline, forecast or sales reports. Get an independent view of what is really happening and the three moves that matter now.
You get:
Pipeline review
Insight into your team
A review of your process
A simple list of what works and what fails
Best for:
Leaders who need an external objective opinion
Get Sales Truth
EXPERIENCED SALES LEADERSHIP, WITHOUT THE FULL-TIME HIRE
See your sales operation through the eyes of someone who knows where to look.
Keith Flanagan brings more than 25 years of sales leadership experience across global organisations including IBM, Oracle and Lucent.
He works hands-on with startups, CEOs, GMs and leadership teams to build go-to-market strategies, strengthen sales operations and create the structure needed for sustainable growth.
He understands what it takes to build a go-to-market approach from the ground up, as well as how to diagnose an established sales operation.
He knows how weak opportunities remain hidden in pipelines, how activity can disguise a lack of progress and how small gaps in positioning, process or follow-up become expensive revenue problems.
You get direct access to that experience without the cost or commitment of hiring a full-time sales director.
Evidence before opinion
Practical commercial judgement
Clear language without unnecessary complexity
Go-to-market strategy grounded in real customer and commercial needs
Recommendations designed for real businesses and limited resources
Support that connects strategy with execution
25+ Years
Sales Leadership
Over 1400%
Growth @ Verint
ANZ & APAC
Regional Experience
START-UP TO ENTERPRISE
Sales Experience
WHAT PEOPLE SAY ABOUT KEITH
Proven Sales Strategies. Real Results. Predictable Growth.
The right sales system changes everything. Our clients don’t just generate more sales—they build predictable, scalable revenue engines without the cost and risk of hiring. Here’s what they’re saying about working with us:
Keith helped us get clear on our message, our target customers, and our product name, Content Scout. He also helped us explain our value in a simple and direct way.
Alejandro Fermin - Founder @ Butterfly Effect
"Unlike most sales consultants, Keith stays engaged beyond the deal, ensuring long-term success and repeat business."
Douglas Park - Senior Solutions Architect.
"His ability to simplify complex sales processes made it easier for our team to close more deals, faster."
Simon Arden - Strategic Account Director.
FREQUENTLY ASKED QUESTIONS
Which service is right for me?
That depends on the issue. Sales Foundations builds the basics. Profit Levers finds the biggest growth gap. Sales Truth gives leaders an independent view of sales reality. Total Sales Engine builds the full sales system..
Do you work with businesses that already have a sales team?
Yes. I work with founders, CEOs and GMs who need to improve sales performance, understand what is really happening or put stronger management and structure in place.
Do you only work with technology companies?
No. Most clients are B2B businesses, including technology and professional services. The common need is clearer direction and a stronger sales process.
Will you take over sales for us?
I do not work as an outsourced sales representative. I help you improve the offer, process, skills, pipeline, tools and management inside your business.
What happens on the first call?
We discuss where the business is now, what is not working and the result you need. If I can help, I will recommend the smallest useful starting point and explain the cost before you decide.
Start with the problem, not a package.
Most founders are too close to the problem to see it clearly.
Not sure which option fits?
You do not need to diagnose the problem before we speak. Start with a Sales Clarity Call and we will work out the right next step.
1. Talk. Explain what is happening, what you have tried and what result you need
2. Choose. Agree on the smallest useful starting point for your stage and budget
3. Act. Leave with clear priorities, responsibilities and the next actions to take
Blog Post
Why Storytelling Matters in Sales
Learn how storytelling helps buyers understand your value, connect your offer to their needs and make clearer decisions throughout the sales process. ...more
Sales Skills
June 26, 2026•8 min read
Why Sales Teams Struggle
Why sales underperformance is often a system issue, not a people issue, and how better structure helps small teams sell with more clarity. ...more
Sales Leadership ,Sales Skills
June 01, 2026•7 min read
Mastering Sales
Sales is a Skill You Can Master: 6 Key Areas to Focus On, + a free bonus Sales often seems like a natural talent—some people just have "it" and others don’t. But in reality, sales is a skill like any... ...more
Sales Skills
March 18, 2025•5 min read
Turning the Tide
How Coaching and Leadership Can Rescue an Underperforming Sales Team Leadership plays a pivotal role in driving sales performance. Let’s explore some common causes of underperformance and how coaching... ...more
Sales Leadership
March 18, 2025•4 min read
